A recent survey by NRF states that gift spending is expected to spike up by 6.5% as compared to the last holiday season. As gift purchases pick up steam this season, how can gift retailers utilize social commerce to get higher sales via air-tight referrals? Check out our latest blog that talks about social gifting as a promising technique of social media gated gift selling and whips up some more interesting holiday strategies.
In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.
Top Social Commerce News of the week
1. NRF: Per-Person Holiday Spending To Rise 5%, With 44% Of Shopping Done Online
A recent survey by NRF adds an additional sheen to the upcoming shopping season. Shoppers are predicted to spend 5% more than last year during this Holiday Season. The study also predicts an average shopper to do 44% of her holiday shopping online. Read more.
2. Troo Health Care Gains True Uplift In Social Sales Using ShopSocially
Leading retailer from UK specializing in health and beauty products, Troo Health Care is using ShopSocially’s Social Commerce apps to get superlative sales. By encouraging their customers to socially share their purchases via Share-a-Purchase app, Troo Health Care is turning them into social brand ambassadors. This is driving a steady pool of social referrals thereby leading to a cool sales conversion rate of 18.48%. Read More.
3. Insights On Retailer, Consumer Intentions For Holiday 2014
eHoliday 2014 Pre-Holiday Retailer and Consumer Study puts online shoppers ahead of all other retail shoppers with 16% more predicted expenditure than the latter. Mobile continues to be the preferred device of shopping with 42 percent of purchases anticipated via smartphones this Holiday Season. Read more.
4. It’s Time: How to Prep Your Email Marketing for the Holiday Season
As Holiday Season kicks off with Halloween this week, retailers are all set to roll out their marketing tricks from under their sleeves. Email marketing tops the list of holiday strategies that ensures a direct outreach and high conversion. It has been found that welcome emails with coupons have 2.5x higher transaction rates than those without. Check out exclusive Holiday Season email strategies by HubSpot. Read more.
5. Gift More Love This Shopping Season With Social Gifting
Are you clueless on how to turn gift shoppers into social referral goldmine? Spread some love this Holiday Season with Social Gifting. Adoring your loved ones was never so delightful when it involved pampering yourself too. Check out how Social Gifting can make your Holiday Season a fun filled experience with social commerce tricks. Read more.
6. Infographic: 3 Reasons Why SMBs Need A Custom Facebook Cover Photo
Design is evidently a crucial factor that can take your business to a higher level. In terms of your Facebook Business Page, it is the cover photo. 79% of SMBs who had redesigned their Facebook page reported an increase in engagement levels. Here are 3 reasons why SMBs should opt for a custom cover design for their Facebook Page. Read More.
7. 34% Of Consumers Plan To Spend More This Holiday Season
34% of consumers plan to shop more this year during Holiday Season and have started shopping early this season too. As social objectives like product ratings and reviews create a strong impact on consumer’s purchase decision, social commerce will be instrumental in expediting sales for retailers this Holiday Season. Check out some more behavioral predictions for shoppers this season. Read more.
8. Will This Holiday Season Be The Shot In The Arm That Retailers Need?
With retail sales set to rise by 4.1% would this holiday season be a shot in the arm that retailers need? Deep discounting, like last year is predicted to be the key to lure shoppers. With a little extra disposable income this season, shoppers might venture into the “me too” self gifting category. Having these positive predictions at hand, how, according to you, would Shopping Season 2014 perform? Read More.
Did you find the posts in this issue useful? Let us know in the comment box below. We would love to hear from you!