The most awaited period of the year is finally here! Holiday Season 2014!!! Business owners and marketers both, are geared up for a vibrant shopping fiesta. In a special blog series dedicated to Holiday Season, ShopSocially presents, 5 Social Strategies for retailers to get high Social ROI this year.
In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.
Top Social Commerce News of the week
1. What US Marketers Can Learn From Social Commerce In China
75% of Chinese social media users contribute to product reviews and recommendations. Chinese social commerce industry is 5 years ahead of the west. What can US marketers learn from Chinese social commerce industry? Read more.
2. Tapping Into Smartphone Users Who Share Photos
A customer testimonial speaks volumes about a brand than a marketing pitch. In a candid chat with Internet Retailer, ShopSocially CEO Jai Rawat reveals the potential of Photomonials (photos + testimonials) – an app that harnesses customers’ impulsive social reviews via photo testimonials to create increased word-of-mouth buzz for brands. Read More.
3. 5 Social Commerce Tips That Will Make Your Brand A Hit This Holiday Season
Holiday Season is here and retailers are geared up to amass maximum ROI. Here’s a snapshot of what were the highs and lows last season along with a list of 5 foolproof social strategies to get high sales figures. Read more.
4. The Future of Social Commerce: Shopping On Twitter, Pinterest and Beyond
48 percent of the US Population fall under the “always-on” category. Meaning, they go online multiple times during the day and shop through various devices. Cross device focused marketing and strategies to engage such customers will be the focus of social commerce as it evolves. Here is a detailed view of the future of Social Commerce and what marketers need to do to stay put with the changing trend. Read more.
5. 3 Foolproof Strategies For Fashion Brands To Boost Sales Via Social Media
Fashion is social. Fashion is viral. Fashion, apparel and lifestyle form a major selling segment of e-commerce and also a popular gift item for the festive season. Fashion brands had a good holiday season last year. Driving Viral Spread Of Brand Through Social Connect is a part of 3 winning social strategies that fashion brands can follow to have a high word-of-mouth along with a huge social ROI upheaval. Read more.
6. Press Release: Social Referrals Drive 36.65% Sales Conversion Rate for Frecklebox
Leading provider of customized gift articles for children, Frecklebox is driving 36.65% sales conversion rate using social referrals. Frecklebox used ShopSocially’s Social Connect App to incentivize users to connect with their brand on Facebook. Using ShopSocially’s A/B testing module Frecklebox observed 36.36% higher sharing amongst users for whom adding comment was made mandatory while recommending Frecklebox. This also showed a 4.13% higher sales conversion. Read More.
7. New Research Shows Social Media Word-of-Mouth Rising
Social Proof is a clear motivator for users to make a purchase. In a research by eMarketer, 68% of U.S. social media users aged 18-34 and 53% of those aged 35-44 say they are at least somewhat likely to make a purchase based on a friend’s social media updates. Increasing amount of User Generated Content acts as a positive social proof thereby boosting referrals and sales. Read more.
8. What Gmail Making The ‘Unsubscribe Link’ More Prominent Means to Marketers
Google says, a prominent “unsubscribe” link in your e-mail will reduce the number of spam reports. Do you agree? How would this benefit marketers? Read More.
Did you find the posts in this issue useful? Let us know in the comment box below. We would love to hear from you!