Carol’s Daughter is a beauty products retailer. Carol’s Daughters has been known for its natural beauty products for more than 20 years. Each hair, skin and body indulgence collection is infused with rare ingredients that bring out your natural beauty. They do not test on animals or have animal bi-products as ingredients.
Carol’s Daughter wants deep social enablement on their website. They have launched with the fan acquisition campaign which increases their facebook fan count and simultaneously improves their sales conversion rate. They are also looking to launch other social programs such as purchase sharing and shopping community at a later time.
With ShopSocially, Carol’s Daughter expects to convert up to 5% of website visitors into Facebook fans. Additionally, after users become fans to get the deal, they tend to convert 3-4X better, leading to an increase in overall conversion rate.