Marketers often look forward to holiday season as much as customers do. The onset of a festive season always sets the tone right for shopping and customers plan to spend more lavishly than they usually do. This undoubtedly creates an incredible opportunity for marketers to make more sales. Though it is a reason for marketers to beam with excitement, more traffic does not necessarily mean more sales. With the modern day online shopping trend, Merchants need to catch up and adopt modern-day marketing strategies and use Social to exploit every chance of making a sale.
That’s the reason why Avenue, Demandware and ShopSocially joined hands to present a special three-way webinar to showcase how the right use of Social and referral marketing strategies can help marketers fetch up to 40% more revenue from their holiday traffic.
This blog post includes the recording and presentation used in the webinar and highlights the strategies that helped Avenue, a leader in plus size fashion clothing reap 11X more ROI.
Recording of the webinar:
Presentation of the webinar:
Key highlights from the webinar:
Holiday season is a reason enough for marketers to be excited over the expected rush of more number of visitors on their sites. However more number of visitors does not necessarily mean high quality traffic. It is in fact most likely that due to SEO and SMO campaigns there is a rush of low quality traffic that mainly comprise of window shoppers. Another challenge during Christmas and Thanksgiving is that of a clutter of deals. These endless deals often urge customers to hop from site to site before their final purchase. Photo sharing is popular, however it often limits at friends and family pics sharing and does not happen enough in the direction of people sharing their purchase experiences or product stories. Lastly, the holiday email campaigns’ clutter swamps people’s inbox only to irritate them and dissuade them from looking at some genuine offers.
ShopSocially Omni Channel Marketing Solutions platform comprises of a referral program that helps in new customer acquisition, modules which remove conversion barriers and provide social proof, and loyalty solutions which ensure that clients come back for more. Complementing these functions is a list of features including easy personalization, detailed reporting, A/B testing, and mobile friendliness. ShopSocially offers seamlessly integrated apps plugin for major ecommerce platforms such as Demandware.
Avenue® used ShopSocially’s Social Connect app on its website to encourage users to share their love for the brand on Facebook. As users connected with the brand, they created a social post and endorsed Avenue® brand on Facebook. Each social post acted as a referral and brought in quality referral traffic to the website. Entire interaction happened on site and users did not leave the website. High quality referral traffic originating from these referrals converted at a high rate of 28.48%.
The second ShopSocially app Avenue embedded was Share-a-Purchase app, which turns buyers into brand ambassadors by allowing them to share their purchases with friends in return for a small discount on their next purchase. The app has also helped acquire new customers via referrals, generate real-time social buzz, and increase repeat purchases by 26%.
Together with the Social Connect App, Share-a-Purchase App helped Avenue get thousands of word-of-mouth referrals on social media, improve their standing on search engine results pages through social sharing and backlinks, and enjoy a 11.5x ROI on their efforts. Individually, the first app converted visitors at a 28.48% rate while the latter converted at a 14.88% rate.
Sameer Palnitkar, Director of ShopSocially highlighted more strategies that can help marketers achieve up to 40% more conversions.
Customer Acquisition suite
Referral Program: ShopSocially’s referral marketing program delivers 10-15% increase in high quality traffic. Referrals are the most trusted sources of traffic. When referred by a friend or relative, people are 4X times more likely to buy.
Social Login: Usually registration acts as a hugebarrier making it one of the main culprits against conversions. Social Login eliminates the need to create a different login identity every time a user wants to use a website. This often brings in a pleasant experience makingonline shopping more successful in terms of conversions.
Visual commerce: Visual commerce is all about picking photos from Instagram, Twitter and Facebook and displaying it on the website. This shows how several customers are using certain brands, which in turn is helping create social proofs that initiate quick purchases.
Customer Q & A: The Customer Q & A App is interestingly can be tracked and fully moderated. This necessarily creates authentic user generated content that helps remove the conversion barriers, boosts SEO and also shows that other people are buying the products. This leads to an increased engagement rate and naturally leads to more conversions.
Loyalty Suite:Having existing customers comeback to you, is like having gold on one’s hands. Going beyond the traditional Loyalty Programs and rewards for social actions; a 360 degree social loyalty solution is a modern-day strategic app that is set up in tiers, has qualification points, redemption points etc. Having this loyalty program gives immense retention value, as 80% of any company’s future revenue is generated from just 20% of their existing customers.
Some excerpts from the question and answer section of the webinar:
Question: How Customer Q & A helps to boost SEO?
Answer: Customer Q & A helps you publish user generated content on your website. This is organic content by customers for customers which is considered highly useful and ranked high by Google and other search engines. This put together gives you better SEO.
Question: How to get ShopSocially App on Demandware platform?
Answer: Demandware merchants can simply install the ShopSocially plugin on Demandware Link Marketplace, with help of the installation guide and contact ShopSocially to sign an agreement and get a partner _id. Within few hours you will be up and running with your chosen programs on your site.
For more details how to employ these referral marketing strategies for your brand, please write to us at firstname.lastname@example.org or click here to request a free demo.