We all have faced the tiresome process of recalling login information or filling up long registration forms right before we are about to complete an online purchase. Often this tedious task ends up in shoppers abandoning their carts and just exiting! Worse, given how finicky today’s online shoppers are, they may just hop on to your competitor and purchase from there.
Did you know that almost 92% of shoppers abandon a website rather than going through a process of few seconds of recovering the lost login information? A seemingly simple and innocent registration form/login box can pull your customer away from your brand and make them join your competition! As mentioned by Kotler acquiring new customers can cost 5 to 10 times more than the costs involved in satisfying and retaining current customers. This certainly proves e-retailers need to offer a choice of social networks to login. Study reveals 80% of US social network users prefer to connect with brands through Facebook. This colossal number truly determines Social Login is absolutely necessary for keeping the customers engaged during the on-going social experience. This step can significantly reduce the dropouts and enrich the entire engagement with users never having to turn away from their ongoing social experience.
Social Login app helps achieve user engagement and drive conversions. It simplifies the login experience on e-commerce sites via fully integrating social at this major customer touch point and makes the website registration process a painless one.
Besides this key benefit, Social Login also helps to boost your social ROI.
Reasons for retailers to embed Social Login today:
Hassle free process = Happy customer: Customers can simply login through their favorite social network and continue their ongoing social experience. The dropouts are significantly reduced and the entire engagement happens onsite with users never having to turn away from their ongoing social experience. This increases the customer delight, making her happy about the entire experience.
Increase time spent on site: According to a post by Pratik Dholakiya on SteamFeed Social Login engages users and increases the time spent on the site. As users browse your site they share their interests/images/products etc. anything that’s worth sharing with friends and followers on the network as they are already connected to their social network. This also leads to improved brand awareness.
Users logged in with a social network spend 50% more time on the site.
Get deep social insights: Social Login delivers another key benefit that is access to rich user profile data. It helps marketers gain deep social insights like name, gender, location, birthdays, user interests, friends graph and friend’s interest. The question is, can you use that data to create a personalized user experience on your website? Yes you most certainly can.
This data can now be played tactfully by the marketers to run effective campaigns and establish a deeper relationship with the users. Advertisements, coupons, incentives can now be targeted to only those groups who are most likely to embrace the campaign; e.g.
- Retailers can offer targeted promotions on user’s birthday
- Run customized schemes on user’s anniversary
- Offer incentive during user’s friends birthday
Customized campaigns based on user’s interests, shopping history etc. helps establish a deeper relationship with the users and increase ROI.
Increase repeat visits: Users are more likely to revisit your site and they have established a comfort level and don’t have to worry about remembering their login credentials. They can simply opt to login with their favorite social network and share their experience with friends as well.
Boost Social ROI: Social Login enhances user engagement, makes shopping process social and reduces the cart abandonment rate – making your shopper happy about the entire experience. It’s no secret on how a happy customer can spread this happiness – more so in today’s socially connected world and become the ambassadors for your brand and bring in more happiness to retailers in form increased sales conversion and quality social referrals, eventually leading to a positive social ROI.
To sum it up, by offering site users social network access in the form social login application, you’ll benefit from more users staying on site, generate positive ROI, get deep social insights and an increased number of site registrants.