Facebook’s Ask Feature
Facebook has rolled out the “Ask” feature wherein it allows users to seek recommendations/reviews on interests and Likes of their friends. These interest areas can be the favorite movies, books, bands and similar hobbies/interests/places that we all list on our Facebook profile. This replicates the real-world scenarios wherein we reach out to our travel-crazy friend for a quick review on the destination we are choosing for upcoming holidays.
Social recommendation: A high influence factor leading to purchase decisions
It’s no surprise that recommendations from friends on social networks are a major influence on customer’s purchase decision. Peer reviews hold high trust factor and draw customer towards a Brand. According to a survey on “Global Trust in Advertising” by Nielsen carried out in September 2013, recommendations hold 84% share amongst all other advertisement formats that lead them to a purchase decision. Extending this to online world, social media has become the prime source of word-of-mouth recommendations. Within social media, study has found that Facebook is the most reliable source with 68% of customers mentioning Facebook as their key source to derive social recommendation for the product they are buying. Retailers are putting every effort to generate quality social recommendations from their customers and use them to drive sales conversions. Facebook’s “I Like” button is at the centre of this social review generating engine which draws maximum reviews and interactions on any product or service. Coming from this, Facebook’s new feature of getting reviews from your friends will further enhance Facebook’s capability to generate social recommendations.
Ask-a-friend: ShopSocially’s extension of Facebook’s “Ask” feature
Ask-a-friend, a social recommendation app by ShopSocially, extends this powerful feature from Facebook and enables retailers to use it on their own e-commerce website. It converts undecided website visitors into shoppers and drives friend traffic to the website. It allows users to create a quick poll using a selection of products that they wish to choose from and post it on Facebook . The shoppers’ friends vote on the product poll and provide their reviews. This leads to the shopper choosing a product and completing the purchase cycle with a highly engaging social shopping experience and drives sales conversions.
Higher referral traffic:
Using this tool, shoppers’ peers and friends are drawn to the website and are converted into new prospects without the retailer having spent a buck.
Create Social Proof:
Positive recommendation from peers belonging to the shoppers’ social circle create a stronger impact contributing to social proof on the retailers’ site.
Accelerate purchase process:
Social recommendation leads to rapid completion of purchase cycle
- Increased user engagement
- Social gamification of purchase process
- Viral spread of brand over Facebook
- Increased brand loyalty and trust
- Viral spread of brand on Facebook
- Increased User Engagement