Retailers at last month’s Shop.org conference said that “Facebook is for socializing and not long bouts of shopping”. Consumers visit Facebook to spend time with friends, have conversations and interact with their social network. Facebook is, however, a great place to discover new products. Users can get product recommendations from their social network, a much more powerful influencer than an anonymous review posted on an obscure website. Essentially, consumers use Facebook to talk about their purchases but not actually shop.
Click here to read more about what the speakers at Shop.org had to say.