- Gather fans and rich user profiles
Acquiring Facebook fans, email subscribers and rich user profiles are important for every business. Most businesses today have a simple email newsletter subscription app showing up as a pop-up on their website. ShopSocially apps can help you do much more.
Lifetime value of a facebook fan is $136. The Get-a-Fan app can help you convert up to 5% of your website visitors into Facebook fans. Since visitors to your website have arrived with an intention to make a purchase, they are also highly qualified fans. Thus, the value of fans acquired through ShopSocially is much greater than fans who click the like button without any intention to make a purchase.
Creating a large email list is an important objective of any business. With the Get-a-Fan and Refer-a-Friend apps, when the coupon is displayed, the user has an option to email it to self. During that process, user is given an option to subscribe to the newsletter. 10-15% of users who get the coupon also become email subscribers. Thus, you can typically convert 0.5% – 1% of your visitors into email subscribers (compare this with your current conversion rate).
Rich Facebook Profiles
Collecting simple email addresses is a thing of past. With the Social Connect app, ShopSocially can enable you to collect rich Facebook profiles that include name, email address, photo, birthday, gender, friend list, interests and relationship information. Additionally, when users interact with Share-a-Purchase or Ask-a-Friend apps, they provide permission to share their Facebook profile with you. These profiles can be used to establish a much deeper customer connection.
Check out some of the other benefits of ShopSocially.