Planned a last minute gift for a dear friend on Thanksgiving and clueless on what to gift? No wrapping paper, no ribbons and no embellishments to make your gift look festive? Oh you can release that bated breath now, because Social Gifting is here for your rescue! All you need is a Facebook account and mobile app.
Social gifting is a new kid on the gifting block taking the holiday gifting season at an altogether new level. Simply put, social gifting is nothing but gifting your near and dear ones on special occasions using social media. The gifts are generally in the form of coupons or gift vouchers and it also carries the charm of surprising the lucky one.
Amazon Birthday Gift which was launched last year, allows a group of friends to gift someone an Amazon gift card together. To get started with the service, a user buys an Amazon.com gift card, then invites other mutual friends to donate using the Birthday Gift website here. When the birthday arrives, the recipient is tagged in a Facebook Timeline wall post, receiving the digital card and everyone’s birthday greetings.There are a handful of retailers specializing in social gifting. Leading from front is Wrapp. Wrapp, joins hands with leading retailers who feature their gifting merchandize on Wrapp app.
Moving on to next page, the question is how will retailers benefit from Social Gifting? How can social gifting turn into another diamond mine of sales for retailers? Here are some ways in which social commerce and social gifting be amalgamated to concoct a superior social selling solution.
#1: Pamper your customers to spread a word about you.
Using a simple app like, Refer-a-Friend, merchants can pamper their customers to create viral word-of-mouth referrals about your brand. The strategy could be more in line with “Treat yourself for a goodie while you pamper your loved ones.” Encourage your customers to pull in their friends and peers to buy your gifts. Incentivize them for every new customer they get to you. This way a merchant can achieve 2 most important things:
- You will get new customers
- They will spread a positive word about you knowing that they have “earned” a discount
#2: Allow your customers to involve their friends in gift purchase process
Buying gifts is a fun-filled event and holiday shopping fervor is an add-on. About 90% of shoppers trust their friends’ recommendation while shopping and that holds true for gift shopping too. Integrate a social poll for customers to involve their friends in the gifts shopping process when you sense indecision. Use Ask-a-Friend app and let your customers share this poll over their social networks. And the benefits?
- Customers enjoy the experience of group shopping and thereby shop more
- The people involved in making a purchase decision in-turn become your referrals and prospects
- Sharing the poll over social network, incites curiosity and creates word-of-mouth promotion for your brand.
Let the festive season shine more with social gifts! Spread more love this Holiday Season with these simple social gifting tips to make the festival more memorable.
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