Holiday Season 2014, the most awaited, maddening and crazy shopping season is round the corner. Retailers; both brick-n-mortar and e-commerce business owners; are gearing up for the annual shopping extravaganza. Let’s have a look at some interesting numbers from Holiday season of year 2013, what trends we expect this year and learn about 5 social commerce tips to zoom your sales in Holiday season.
Flashback: Holiday Season 2013
- Cyber Monday Rocked as compared to Black Friday
While Black Friday was bit lull last year, the following Monday saw online sales soaring with spends going up by 10% as compared to previous year. Overjoyed marketers couldn’t help hailing the day to be Cyber Monday! On that day, social referrals from Facebook was most valuable for online sales with an AOV of $97.81, with Pinterest pulling an impressive $92.40 AOV for social traffic it sent to e-commerce stores. Source: Internet Retailer
Tablets are a hot favorite amongst online shopping enthusiasts. This affinity soared higher in the previous shopping season with 16.6% of the digital sales coming from tablets and smartphones.
- Gift Card Sales Were At An All Time High
Gift cards were a hot favourite. No surprises here as Holiday season is also the key gifting season. According to the National Retail Federation, gift cards were the most requested gift item with almost 60% of consumers, per, asking for it. It was also the top choice in a Nielsen survey.
What to expect in this Holiday Season 2014
Like last year, Holiday Season 2014 will be a shorter one comprising of 26 days. Evidently, retailers will start rolling out their promotional campaigns quite early. Use of social will be extensive towards getting more referral traffic to e-commerce sites. With offers and deals being dished out on singular products as well as viral flash sales, incentive gated customer-to-customer (C2C) strategies will hold higher focus.
Here are 5 Social Strategies that will keep you afloat throughout the festive season.
- Adding social to e-commerce
Users visiting your website are your strongest prospects with highest purchase intent. So why not leverage them to boost sales conversion rate? Adding a social layer to your e-commerce will help you encash this already present purchase intent to convert them at a higher rate. Social Connect will help you achieve this.
- Go visual
Web is all visual today! Creating compelling pictorial social proof in the form of product reviews, customer testimonials will ensure large amount of customer loyalty as well as trust towards your brand ultimately reflecting in sales! PhotomonialsTM is a new and powerful tool here to showcase positive reviews from your customers in an attractive visual format.
- Using social signals:
According to a new algorithm change by Google “webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”. In short, implementing Social SEO will improve shareability quotient of your website thereby boosting your web SEO rank!
- Add social login:
80% of US social network users prefer to connect with brands via Facebook. 92% of shoppers abandon a website due to harrowing process of filling in registration forms on websites! Message is loud and clear – get Social Login to simplify login process. This will extend user’s normal social browsing behavior seamlessly on to your site, reducing cart-abandonment and increasing sales conversions.
- Encourage Social Sharing of Purchases:
Customer delight is highest when customer completes the order. Leverage this feel-good factor to create social referrals. Nudge customers to share their purchases on social network by incentivizing them. This will generate social recommendations and drive word-of-mouth promotions for your brand.
Social Commerce will be more Focused
Shoppers will sing social this holiday season. With Facebook and Twitter incorporating “Buy” buttons on their sponsored posts, rapid conversion of visitors into shoppers along with referrals and word-of-mouth marketing will mean a social gold-mine to retailers. Introduction of #AmazonCart, sponsored Pins on Pinterest are likely to balance the equilibrium between social media and e-commerce all the more accurately.
Every Holiday Season is packed with surprises, mistakes and learnings in the end. Looking forward to another festive season of social shopping boom!