SEO stage has evolved significantly in recent years. There’s an increased emphasis on the social media influence on how search engines are ranking websites and showing them in search results. A recent study from Searchmetrics shows that out of the top 8 SEO ranking factors, 7 are social in nature. Social actions of Facebook Like, Tweets, Google Plus Shares are increasingly having higher impact on SEO rank of any website. In fact, recently Google’s official blog post suggested that “webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”.
Of these social actions, impact of Google Plus on social SEO has been covered at details in a blog post by Pam Dyer. Terming it a game-changer in the SEO arena, she has highlighted how social signals from Google Plus ties in seamlessly in Google’s search algorithms and has the highest correlation among the search ranking factors in the US. Pam also points out how Google+ impacts the local search rankings and offers increased online visibility and customer engagement through integration with other Google tools like maps and reviews. Her blog is a must-read for Social SEO seekers.
ShopSocially’s social commerce platform app caters to this exact need for internet retailers. ShopSocially adds a social layer on e-commerce sites and incentivizes users to share the e-commerce site and their purchase on their social network. ShopSocially’s Social SEO app is bringing in lots of SEO love for retailers and increasing their SEO rank. Jai Rawat, CEO of ShopSocially presented a Webinar on “Top 5 Strategies to Boost SEO Rank using Social Signals” which gives deep insights on social SEO for internet retailers.
What has been your experience with Social SEO? ShopSocially will love to hear how social is moving the needle for SEO for your site.