- Improve SEO Rank
SEO ranking algorithm has changed significantly over the past few years. All search results are now personalized which means that SEO rank is no longer a constant across all users. Social signals are one of the key parameters used in personalizing these results. In fact, according to multiple research reports, social signals is now the #1 factor in determining SEO rank.
Watch this quick video to know how ShopSocially can help increase the SEO rank by maximizing the social signals on your website.
SearchMetrics did a study to determine which factors are relevant for a good ranking in Google search results. To quote their research data:
“Social media signals show extremely high correlation: social signals from Facebook, Twitter and Google+ are frequently associated with good rankings in Google’s index.”
SearchMetrics findings are summarized in the chart below. Note that social signals are among the top 5 factors in determining the SEO rank.
ShopSocially helps improve the SEO rank of selected pages on your website by maximizing the social ranking factors.
Increase Facebook Likes on a Selected Page
Using the Refer-a-Friend campaign, you can offer the visitor an incentive to like the current page. The engagement rate on such campaigns is typically 50X greater than the engagement with normal Facebook like buttons. As a result, you can accumulate 100s of likes to a selected page. If you webpage is not on the first page of Google search results, this strategy can quickly get you to the first page.
Maximize Facebook Sharing, Tweets and Backlinks to Product Pages
When a Share-a-Purchase campaign is set up, shoppers share their purchases on Facebook and Twitter. Facebook sharing and tweets maximize social signals to your product pages. Additionally, each Facebook share creates 2nd and 3rd level engagement, resulting in Facebook comments. Finally, the shared purchases are archived in a Shopping Community which creates backlinks to product pages. This increases the SEO rank of product pages.
To learn more, read Social Signals : An Effective but Little Known SEO Strategy.
Check out some of the other benefits of ShopSocially.