- Increase Revenue and Conversions
ShopSocially platform is helping retailers generate significant incremental revenue. Visitors interacting with ShopSocially apps typically convert at 3-5x higher rate. Word-of-mouth recommendation from visitors and shoppers helps acquire new customers and generates additional sales.
Watch this quick video to know how ShopSocially can help increase revenue and conversions on your e-commerce website.
Here are some specific strategies to best leverage social media for revenue uplift.
Social couponing means that you make the visitor take a “social action” in return for an incentive or a coupon. Incentives are never just given away. This has two benefits. First, each social action results in a word-of-mouth spread about your brand. Second, users feel that they have “earned” the coupon and are much more likely to convert. This drives up the conversion rate.
Social proof is a key factor in any buying decision. Users get reassurance from the fact that someone else has bought the product and said good things about it. Share-a-Purchase app enables users to share their purchases with friends. These posts are archived as “social buzz” within the ShopSocially system. These social endorsements can be leveraged in the following ways:
- Showing a live feed of shopping activity along with inspiring comments from shoppers in real time. This can be done using the Shopping Community app. Shopping Community app can be embedded anywhere including website and Facebook fan page.
- Displaying all comments specific to a product on the product pages. This can be achieved via the Product Stories app or Product Stories API.
Social proof is a powerful factor in converting a user into a buyer. Since these comments are captured at the point of sale, they are always really brand friendly and are generated at 10-20X the rate of normal reviews.
Every social action taken by a user with ShopSocially creates a new post in social networks. This enables word-of-mouth viral spread about your website and your products. This creates referral traffic and incremental sales. Typically, users who click through to your website after reading a friend’s post are much more likely to convert compared to an average user. Refer-a-Friend , Viral Offer Sharing and Viral Flash Sale apps create friend traffic from like posts. Share-a-Purchase creates referral traffic when friends click on shared purchases. Ask-a-Friend enables shoppers to engage their friends in buying decisions by creating polls. This brings the shopper’s friends to your website.
A shopper that has finished a purchase and receives an incentive after sharing a purchase with friends, is much more likely to come back and make another purchase from your website just to redeem the incentive. This increases conversion from repeat traffic. Even if the incentive is a sweepstakes entry, it creates a greater mindshare for your brand.
Facebook Fan Monetization
Viral Flash Sale app can enable you to monetize Facebook fans in an extremely effective manner. You can quickly create a Groupon-like flash sale in minutes and promote it via Facebook offers and email. This can enable a complete new sales channel for your business. See the Facebook Case Study for details.
Check out some of the other benefits of ShopSocially.