In this post we’re going to take a closer look at how some of our customers are using ShopSocially’s different applications. Through magnification I’m hoping we can improve the page and involve your arguments in improving our applications as well!
ASOS is a global online only fashion and beauty store. On June 6th ASOS.com sent out an email to it’s subscriber list with a 15% off promotion powered by our Share-a-promotion App. Share-a-promotion campaigns are designed to put the word out about the promotion through the shoppers themselves. Subscribers Like’d the promotion to tell their friends on Facebook and unlocked a discount code they could use at checkout.
The app is aimed at maximizing Reach and User experience. Subscribers are asked to Like the promotion before they can unlock the code. Subscribers who unlock the code reach ASOS.com with the code in 3 clicks and can then use the code at checkout, try it out by clicking here.
ASOS.com caters to both Men and Women’s fashion. The offer description could be personalized based on the subscriber’s gender provided this information is available to us. For instance, men would expect to read about 15% off on brand names and product categories targeted at them. In this campaign, ASOS have created one version for both Men and Women and could have chosen to split the message if they wanted to. The description reads well and is short, emphasizes the store’s selection range and is inviting.
Since the offer is valid between 6th and 9th, it’s a good idea to mention the limited duration in the offer description. If the offer is aimed at a public holiday such as Father’s day, you can refer to the holiday to help shopper’s better identify the limited duration of the promotion and encourage urgency.
Since the same thumbnail is posted back to Facebook, the ASOS creative team have ensured that the offer is highlighted in the thumbnail. They’ve also included the store’s logo to make the facebook post recognizable to loyal shoppers.
The promotion appears on the user’s friends news feed with the user’s comments and the Merchant’s message as shown in the screenshot above. It is important that the story have the Merchant’s name and some idea of what friends can expect to buy from the Merchant.
On clicking through the story, friends interact with the landing page again, unlock the discount code and are taken to the Merchant’s site closing the loop.