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ShopSocially News & Events – 2013

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5 Reasons Social Shopping Increases Your Profit Per Customer (A Look at @ShopSocially)

By Ramon Ray, smallbiz technology, December 4, 2013
Don’t only invest in attracting customers to your website BUT but also invest in KEEPING customers on your web site and encouraging them to buy more. ShopSocialy has a nice array of apps that you can embed in your web site to drive deeper engagement with shoppers who are on your web site.

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Totally Promotional Drives Offline Social Commerce Using Share-on-Mobile App of ShopSocially

Mountain View, CA (PRWEB) November 29, 2013 
America’s number one source for imprinted promotional products Totally Promotional is driving offline word-of-mouth brand endorsements from their customers using ShopSocially’s innovative Share-on-Mobile app. Users of their customized table-cover products site TotallyTablecovers.com are sharing their product usage pictures through mobile. This offline social sharing using mobile is creating numerous social photo testimonials which are being collated and shown in a Pinterest-like webpage. These social testimonials are also shown on the product pages driving user engagement and increasing sales conversion.

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Mom-Focused Ecommerce Platform Plum District Clinches the Social Commerce Deal Using the ShopSocially Platform

Mountain View, CA (PRWEB) November 12, 2013
Mom-focused e-commerce platform and media property Plum District is amassing spectacular social commerce gains by adding on-site social media modules. By employing ShopSocially’s social commerce platform, Plum District is making its ecommerce site more social and increasing user-engagement through low-effort incentive-based onsite social interactions. Website users ‘earn’ a discount coupon in return of a social action on Plum District site, hence, they tend to convert at a higher rate resulting into a large uplift in sales conversion.

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ShopSocially Joins Demandware LINK to Accelerate Social Commerce

Mountain View, CA (PRWEB) October 15, 2013 
ShopSocially, the leading social commerce platform today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, ShopSocially has developed a pre-built integration between ShopSocially social commerce platform and Demandware Commerce, enabling Demandware clients to add high-impact social commerce modules to their digital commerce sites in a fraction of time normally required.

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How social networks are transforming shopping behavior

Smart Business, October 11, 2013 
In this article, Jai Rawat (CEO of ShopSocially) explores the impact of social networks on shopping behavior and what brands and retailers can do to benefit from it. He explains how social networks are impacting the basic human need of social proof and social sharing in the context of present day e-commerce.

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 1)

By Sramana Mitra, September 19, 2013 
Well known strategy consultant and blogger Sramana Mitra recently interviewed ShopSocially CEO Jai Rawat on her blog “One Million by One Million”. As a thought leader in the space of social commerce, in the interview, Jai explained the core philosophy that is driving several social commerce success stories on ShopSocially. Interview is in a 4-part series and can be accessed here.”

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ShopSocially Launches Innovative Share-on-Mobile App to Drive Off-Site Social Commerce

Mountain View, CA (PRWEB) October 1, 2013 
Leading social commerce platform – ShopSocially has launched an innovative Share-on-Mobile app to drive off-site social commerce for online retailers in the upcoming Holiday season.
ShopSocially – a leading social commerce platform – today announced the launch of “Share-on-Mobile”, a pioneering mobile app to promote social commerce through offline sharing on mobile. This app captures the point of delight when a shopper receives a purchased product. Using their mobile phone, shoppers can share a photo and a comment about that product on social networks, driving word-of-mouth advertising for the brand. Additionally, this generates valuable social photo testimonials that can be embedded on the website or on a Facebook page.

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MailPix Partners with ShopSocially to Engage Customers

Huntington Beach, CA (PRWEB) September 26, 2013
MailPix.com, the photo-printing and gifting site, has partnered with ShopSocially to engage customers in innovative ways. Currently, MailPix is featured on the ShopSocially homepage, along with leading brands like HBO Shop, CafePress, Showtime and more.
“When launching MailPix last year, our leadership team knew social engagement was key to reaching today’s consumers,” says Fred H. Lerner, founder and CEO, MailPix. “ShopSocially is the ideal platform to extend MailPix in the social arena, reaching new customers and improving our SEO.”

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nfoto Snaps High Sales Conversion Rate for Social Traffic Using ShopSocially Platform

Mountain View, CA (PRWEB) September 19, 2013 
nfoto.no, a popular online retailer for photo service and products in Norway, today announced impressive growth numbers from their social commerce initiatives. nfoto recently partnered with ShopSocially, the leading social commerce platform, to implement an innovative on-site social strategy. This initiative has yielded significant increase in sales conversion rate, revenue uplift, Facebook fan growth and user engagement.
Rather than focusing on selling and advertising on social media sites, which hasn’t been very successful for retailers, nfoto decided to add social modules on its ecommerce website with the goal to increase engagement and conversion. Specifically it is using two strategies (a) pre-purchase social couponing to increase conversion and (b) post purchase social app to convert every shopper into a word-of-mouth brand ambassador.

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MrWatch.com Clocks High Social ROI and Triples its Fanbase in No Time Using ShopSocially Platform

Mountain View, CA (PRWEB) September 03, 2013
MrWatch.com, a premier retailer of new, brand name watches and accessories, today disclosed several statistics showing how it is successfully leveraging social media to drive high sales growth. MrWatch has partnered with ShopSocially, the leading social commerce platform, to integrate a suite of social modules on its ecommerce website. These social modules are converting their visitors into qualified Facebook fans and are also driving a strong uplift in sales and user engagement.

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Tips for Integrating Social Media and E-Commerce

Intuit Small Business Blog, August 16, 2013
When Jessica Klein, director of e-commerce at Carol’s Daughter, sought to grow the company’s social media presence, she didn’t have many internal resources to devote to the job. So Carol’s Daughter, a seller of beauty products, partnered with ShopSocially, a cloud-based service that helps retailers add “social commerce” features to their own websites.
The goal was to build the company’s Facebook fan base and to generate sales. Done and done. ShopSocially’s social modules account for 8 percent of the retailer’s online revenue, and Carol’s Daughter has seen its fan base grow by 15 percent since it implemented ShopSocially, according to Klein.
Klein also says the Carol’s Daughter is now testing the Share-a-Purchase app, which encourages customers to share through incentives such as online promo codes and converts each share into a testimonial. So far, Klein says the app is averaging about a 20 percent share rate, and “we’re getting an excellent conversion rate on the shares.”

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Mezzmer Eyewear Scores a Perfect 20/20 in Social Commerce with ShopSocially Partnership

Mountain View, CA (PRWEB) August 16, 2013 
Mezzmer Eyewear, retailer for stylish eyewear at an attractive price, has reaped impressive benefits by making its e-commerce website more social. Mezzmer worked with the leading social commerce platform, ShopSocially, to add a suite of social modules on its website. These social modules have resulted in a significant increase in customer engagement, sales conversion rate and word-of-mouth branding.

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Infographic: Social Commerce makes an Undeniable Impact

By Hayden Richards, intelligent HQ, August 01, 2013
Retailers are starting to use the best social strategies to increase ecommerce. I came across the infographic below by ShopSocially which highlights the tremendous growth in social commerce on online retail websites. Data released by ShopSocially shows that embedding social engagement modules on ecommerce websites has resulted in impressive gains in incremental revenue, referral traffic, and new customer acquisition. The study also found a high correlation between social sharing and SEO rank. Recently, search analytics provider

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Social Commerce Is Making an Undeniable Impact in 2013

Mountain View, CA (PRWEB) July 31, 2013 
ShopSocially today released an infographic highlighting the tremendous growth in social commerce on online retail websites.
Data released by ShopSocially shows that embedding social engagement modules on ecommerce websites has resulted in impressive gains in incremental revenue, referral traffic, and new customer acquisition. The study also found a high correlation between social sharing and SEO rank.

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Want to make your e-commerce site more social? Here’s one way

By  Heather Clancy, Small Business Matters, July 31, 2013
There’s been a lot of buzz lately about the concept of “social commerce” and how it affects e-commerce sales. One great example of a site dedicated to this idea is Wanelo, which features all sorts of product recommendations, often from within your personal social sphere.
But if your company would rather add more social features directly to its own e-commerce or Web site, it might want to consider a cloud service called ShopSocially to do that.

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Carol’s Daughter Steps Beyond Brooklyn via ShopSocially Partnership

By Jason Campbell, Daily Deal Media, July 29, 2013
Beauty manufacturer Carol’s Daughter has partnered with social commerce platform ShopSocially to bring its unique line of skin, hair and body products to a wider online audience.
Operating as a mail-order business since 1993 and as a Brooklyn-area boutique since 1999, Carol’s Daughter has since taken full advantage of the social media omni-channel. Through blogs, YouTube videos and deals with Sephora and Macy’s, the brand has gained national recognition in the beauty products industry. Backers for the brand include actor Will Smith, singers Jay-Z, Mary J. Blige and Thalía, and recording-moguls Jimmy Iovine and Tommy Mottola.

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Social Commerce Is Making an Undeniable Impact in 2013

Mountain View, California (PRWeb.com), July 31, 2013
The true power of social commerce is in adding social elements in the commerce flow and not the other way around. It is criminal to send a hard-acquired visitor away to Facebook for social validation. You must use embedded social modules to keep her on the website, to convert her to a sale, and to get her to refer her friends in the process!

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Carol’s Daughter Maximizes Word-of-Mouth Brand Equity With ShopSocially’s Social Commerce Platform

Mountain View, California (July 29, 2013)
Carol’s Daughter partners with the leading social commerce platform,ShopSocially to increase brand equity, referral traffic, and revenue from social media channels. “ShopSocially’s strategy of on-site social commerce has helped us unravel the considerable, but undeveloped power of word-of-mouth recommendations”, said Jessica Klein, Director of E-commerce at Carol’s Daughter. “ShopSocially has provided the tools for our customers to spread their love of our products to their social circle helping us acquire new customers, and eventually driving incremental revenue.”
Through the innovative approach from ShopSocially of adding social media modules on e-commerce site, Carol’s Daughter achieved followed results:

  • Social modules from ShopSocially are contributing an impressive 8% of total online revenue for Carol’s Daughter.
  • Thousands of social testimonials created each month by customers who purchased from the brand.
  • 2.58 times higher conversion rate for visitors originating from these testimonials as compared to other visitors on site.
  • Increase in customer loyalty with a large number of customers purchasing and sharing more than 15 transactions over a period of 6 months.
  • 15% increase in Facebook fan base since implementing ShopSocially.
  • Customers who interact with the social module make a purchase at an impressive 33% conversion rate.
  • More than 25% of people who shared their purchase are strong social influencers with a circle of greater than 500 friends on Facebook.
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ShopSocially Helps LinenTablecloth get a 4-fold Hike in Sales Conversion Ratio

Intuit Small Business Blog, July 17th, 2013
In their recent interview on Intuit Small Business Blog, Marketing Managers Kristina Anderson and Ashley Thomas talked about how ShopSocially platform is significantly impacting the social commerce growth for LinenTablecloth. Within 3 weeks, Get-a-Fan app from ShopSocially generated more than 3000 Facebook Likes for LinenTablecloth. Social referrals generated out of customers sharing their purchases brought in high quality social traffic to the store and increased the engagement activity by 78%. Revenue impact was substantial with sales conversion ratio getting a 4-fold boost and customers spending an average $20 more per sale. The real social referrals getting posted on social media platforms resulted in a marked lift in SEO rank as well.

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LinenTablecloth Scores on Social Commerce with ShopSocially

Mountain View, CA (PRWEB) June 26, 2013 
LinenTableclothsignificantly increases conversion & revenues, improves SEO rank and grows Facebook fan base by embracing a comprehensive social commerce strategy using ShopSocially platform.
LinenTablecloth, an online linen retailer for weddings, events and small businesses since 2005, released data today showing strong growth in their business via their social commerce initiatives. LinenTablecloth has partnered with ShopSocially, a leading social commerce platform, to achieve this growth.

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How ShopSocially uses social media to bring retailers and consumers closer

By Shalini Kathuria Narang, Business Today, June 06, 2013
Jai Rawat spotted a big opportunity at the intersection of social networking and e-commerce. He observed how brands and retailers used social media and was not impressed. “Their approach is totally wrong. They follow the B-to-C (business to consumer) messaging paradigm. But social is not B-to-C but C-to-C (consumer to consumer),” he says.
He felt he could fill a void and started ShopSocially, a social commerce set up.

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ShopSocially Named Winner of 2013 TiE50 “Top Startup” Competition at TiEcon 2013

Mountain View, CA (PRWEB) May 31, 2013
ShopSocially the leading social commerce platform for online retailers, today announced that it has been named Winner of 2013 TiE50 “Top Startup” Award. ShopSocially was honored at the world’s largest conference for entrepreneurs, TiEcon 2013, on May 18 at the Santa Clara Convention Center.
“We are truly honored to win the TiE50 award from a pool of over 1,100 companies. This award recognizes the leadership and technology innovation ShopSocially has brought to demonstrate the true power of social commerce for online retailers,” said Jai Rawat, CEO of ShopSocially. “ShopSocially is generating millions of dollars in incremental revenue, increasing engagement and conversion rate and converting customers into brand ambassadors. This award validates ShopSocially’s approach to social commerce.”
May 31, 2013

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ShopSocially Selected by AlwaysOn as one of the Most Promising Companies to Watch.

Mountain View, CA (PRWEB) May 10, 2013
ShopSocially the leading social commerce platform for online retailers, today announced that it has been chosen by AlwaysOn as one of the 2013 OnDemand Companies to Watch for being one of the most promising private companies in the on-demand, cloud, and SaaS categories. Inclusion in the OnDemand Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. ShopSocially was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
ShopSocially and the OnDemand Companies to Watch will be honored at AlwaysOn’s OnDemand event on May 20th, 2013, at Hewlett-Packard’s Executive Briefing Center in Palo Alto, CA.

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Nutrasource.com embraces a comprehensive social commerce strategy to increase  revenues, conversion, fans and word-of-mouth virality.

Miami, Florida (Feb 13, 2013)
Nutrasource.com , a one-stop online destination for vitamins and supplements, released data today showing strong growth in their business via their social commerce initiatives. Nutrasource.com has partnered with ShopSocially, a leading social commerce platform, to achieve this growth.
Nutrasource.com realized that the need for a comprehensive social strategy.  They understood that the correct approach was to embed rich, meaningful social apps seamlessly in the entire buying loop, from pre-purchase to post-purchase and back. Nutrasource.com embedded some of the ShopSocially applications on their site and the results were immediate.

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