Jenna Wortham at The New York Times says “Now, even on the Internet, it is not what you know but who you know.” With this statement I think Jenna has hit the nail firmly on its head. This is what we truly believe at ShopSocially and it seems to become more and more obvious to everyone on the internet. In the past, if we wanted an opinion or a review about something we informally polled our friends, neighbors and colleagues. From this we evolved to using search engines to get information about everything under the sun. Now the wheel is turning a full circle with leading researchers and Search companies suggesting that getting results from our immediate social network will make search results more relevant. This is the new wave and it is here to stay. The multitude of social recommendation engines are proof. We believe that this will have an effect on not just search, but our whole lifestyle from where we shop, eat, spend our holidays etc.
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