With Facebook altering its algorithm and decreasing the organic reach of brands’ content in Newsfeed, a lot of retailers are left clueless on how to drive positive social ROI for Facebook. We picked brains of Ian Cleary, CEO Razor Social on what can retailers do to overcome this challenge of declining organic reach on Facebook. Ian founded a popular social media blog – RazorSocial and is a regular contributor at Social Media Examiner, VentureBeat etc. He is a frequent speaker at industry events concerning social media.
Here are some quick and useful tips from the social media expert:What do you think of these tips? We would like to know your experiences on driving social ROI using Facebook.
- Target your posts to different audiences at different times so you get more cumulative reach
- Budget for promotion because it is needed.
- Run regular newsfeed competitions that are easy to enter that provide something that is low in cost but higher in perceived value. This generates potential customers but also lots of interaction.
- Research your audience to see what they really want.
While a lot of retailers are slamming Facebook for decreased organic reach, few industry experts are highlighting that it’s not Facebook failing marketers, but marketers are failing to leverage Facebook. Recently, ShopSocially and HubSpot presented a webinar to showcase strategies retailers can use to leverage Facebook in the changed environment of today. Take a look and share your thoughts on these strategies.