It’s been quite a while since criticism towards Facebook has been making rounds across the web. The retailer – Facebook relationship has reached a rocky bottom ever since. But, Facebook was and still is a prime source of referral traffic for internet merchants. Brewing the romance again is necessary for retailers to get their brand talking! In an interesting post on Yahoo commerce central, ShopSocially has revealed how retailers can still make an effective use of Facebook and its modified algorithm to turn their relationship status from “complicated” to “engaged”.
Stating that “True love needs deeper understanding”, ShopSocially talks about how marketers fail to recognize Facebook as a peer-to-peer communication channel. Promoting consumer-to-consumer interaction instead of the commonly practiced push strategy can draw more viral traffic onto your site. So how do you accomplish this winning social commerce strategy? You must know that major chunk of your prospective fans are on your website and not on Facebook. They are there with a high purchase intent and maximum attention towards your brand and can be easily converted to your loyal Facebook fans by applying a Social layer to it. Since “Real fans love your brand”, applying Social in the right context using a fan-acquisition app like Get-A-Fan, will surely get the ball rolling.
Read further in detail on how Retailers can turn their relationship with Facebook from “complicated” to “engaged”.