A picture speaks a thousand words, but one number is sufficient to tell the entire story! For ShopSocially, reach of 65 million users – up by 48.16% since last year – has been the number that encapsulates the stupendous growth in 2013.
Being a data-ninja that I am at ShopSocially, I thrive on looking for such numbers, and over last 1 year, I have been simply surfing the big-data wave here at ShopSocially and exploring the marvelous insights into the social commerce world. Excitement is immense, and I had to share it with world through this blog post for fear of excitement bursting within.
ShopSocially had a rock-star performance in 2013. Engineering team was kept on toes with a humungous 1.2 billion hits that ShopSocially apps made to our server – and we served each one of it with pride and perfection! Thousands of retailers ranging from mom-and-pop e-stores to e-commerce biggies signed up for ShopSocially’s social commerce platform, extending its reach to an astounding 65 million users! Tracking numbers for these millions of users was ecstatic; and here’s what I could gather for our readers –
- 286.19% y-o-y increase in the number of sales for our customers
- 95.60% y-o-y increase in the number of retailers using ShopSocially platform
- 10.21% customers shared their purchases on social channels
- 2.2 referral clicks generated out of each social sharing of purchases
- 5.01% of e-commerce website visitors converted into quality Facebook fans
- SEO Rank enhancement due to thousands of social signals on retailers’ website
ShopSocially makes the user’s entire shopping experience more social through its platform of social apps which when utilized effectively allows an online retailer to improve its website SEO rank, observe uplift in revenue, acquire email ids & Facebook profiles for customized targeting, and increase in website traffic. Plum District raced to 35% sales conversion rate for social traffic, whereas LinenTablecloth laughed all the way to the bank with incremental annual revenue of $1.8 million from social media! Beauty retailer Carol’s Daughter saw its revenue jumping by 8% using ShopSocially apps and MrWatch.com tripled its Facebook fanbase in matter of 3 months! The data-ninja in me can keep ranting more numbers here, but I think you have got the point here by now!
ShopSocially also grew in terms of product offerings. Our awesome product team launched new suite of off-site engagement social apps such as Share-on-Mobile, extending our platform offering to not only pre-purchase and post-purchase social media interactions, but also capturing customer delight post-delivery and bringing it back to website as social testimonials! Now how cool is that!
Social commerce ninjas at ShopSocially take pride in the immense value that we add to our customers’ business through our apps. No wonder we are poised for a stratospheric growth in 2014. Stay tuned for more exciting numbers.
Happy New Year!