Facebook announced that it will start showing more text updates from friends than before. Brands pages on Facebook will see their text updates getting lesser visibility on users’ Newsfeed, and will now have to rely more on the visual content (images and links) to connect with their followers. This change is an outcome of tests that Facebook ran which revealed that the more simple text updates that people see, the more they share!
What Facebook has realized now, ShopSocially has been promoting for years. Brands stand to benefit the most when their customers do their advertising. Word-of-mouth promotion of brands driven by their customers provides the highest viral boost to brand’s marketing efforts and yields maximum ROI. ShopSocially customers have seen their sales conversion rate increase and have got real revenue uplift using this strategy of Customer-to-Customer viral promotions.
ShopSocially app Share-a-Purchase allows retailers to induce social sharing of purchases on their site. It captures the customer delight when they complete their purchase and encourages them to share this delight with friends on Facebook along with a real comment. This gets shared as text update on their friends’ Newsfeed and become valuable social testimonials.Retailers have seen that around 10% of customers share their purchases on Facebook, bringing back quality friend traffic which converts at a rate as high as 35%!
ShopSocially’s recently launched app Share-on-Mobile extends this to the other point of customer delight in the purchase cycle – which is when customer receives the product shipment. Using Share-on-Mobile, retailers can encourage their customers to share product pictures on Facebook through their mobile. These are of immense value as they become real photo reviews being shared socially. ShopSocially showcases these reviews in an attractive Pinterest-like page which retailers can embed on their website or Facebook page.
ShopSocially’s strategy has significantly helped e-tailers gain valuable customer reviews thus leading to higher conversion rate and enhancing their ROI. Contact ShopSocially today to know how social apps can help acquire new customers through valuable word of mouth branding.