Google Analytics now provides Marketers with free Social Media monitoring and measurement tools for social channels. How to Use the New Google Analytics Social Reporting Tool – Social Media Examiner.
Pinterest is on track to become the most significant driver of social referral traffic to e-commere sites by the end of the year. AllThingsD looks into a report compiled across Monetate’s clients – including Best Buy, Urban Outfitters, Aeropostale, The Sports Authority, Office Max and more. E-Commerce Is Head Over Heels for Pinterest, and for Good Reason.
Jacqueline Zenn, Director of Social Media strategy at SocialLogic takes a look at 9 social performance indicators and why they matter to your Brand. 9 ways to Measure your Brand’s Social Media Health – Mashable.com.
Brad Smith discusses common factors that could be holding back your social media efforts. 3 Little Known Factors That Could Affect Your Social Media Strategy.
Pinterest is not just another social community, but an inspiration hub – argues Britt Peterson. A recently concluded study Project Butterfly aims to understand what makes people truly sociable and what brands can learn from those behaviors. 6 Ways to be a Pinterest Superstar.