In our four-part holiday series thus far, we’ve introduced social media marketing strategies that can lead to customer acquisition and retention, SEO ranking boosts, and sales and revenue uplift. We will explore some offsite virality strategies for retailers in this post.
Word-of-mouth endorsements are the most persuasive influences on consumer purchase decisions
In today’s ever-connected world, these are manifested in the form of social recommendations. 84% of global consumers trust word-of-mouth and personal recommendations above any other form of advertising. A share-worthy news like an exclusive deal can spread fast through viral word-of-mouth channels, fetching increased revenues and new customers for an internet retailer. Here are a couple of ways of achieving this.
Viral Flash Sale
Flash sales promoted through viral channels can convert e-commerce sites into social powerhouses to drive exponential growth in traffic, referrals, and incremental revenue. ShopSocially’s Viral Flash Sale app enables merchants to design private Groupon-like deals rapidly and then promote them across channels on e-commerce sites and email subscriber lists. Retailer can monetize their Facebook fan-base for this flash sale using Facebook Offer promotions. Kickback referral mechanisms that reward users for purchases made from friends in their social networks can also further enhance word-of-mouth virality. What’s more is that users tend to convert at a 50% higher rate because they feel they have earned the deal.
Viral Offer Sharing
For every $1 spent on email marketing, marketers receive an average ROI of $44.25. It’s no wonder email marketing has traditionally been the most widespread and highest ROI marketing option for retailers.
Adding social virality to email marketing campaigns can make the average return on email marketing investments even sweeter. ShopSocially’s Viral Offer Sharing app offers retailers the opportunity to implement and optimize scalable social email marketing campaigns.
Viral Offer Sharing adds a Facebook Like gate to the email marketing campaign. To unlock discount deals promoted via email, users share it with their friends on their social networks. This introduces a viral loop of referral friend traffic to the flash sale being promoted in the email marketing campaign. The benefits of viral reach achieved from word-of-mouth thru email marketing campaigns can result in as much as 200% increased revenues!
Social makes more impact when it is applied in context of commerce. Retailers who are embedding social commerce modules on their e-commerce site are seeing benefits like enhanced customer loyalty, new customer acquisition, word-of-mouth recommendations, SEO boost, increased sales conversion, and revenue uplift. This social commerce blog post series highlighted different onsite social commerce modules and strategies that retailers can use to achieve these benefits. By applying off-site virality strategies too, e-tailers can significantly enhance their social media ROI.