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ShopSocially Statistics
  • 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products. – Nielsen
  • 74% of consumers identify WOM as a key influencer in their purchasing decision. - Ogilvy/Google/TNS
  • 68% trust online opinions from other consumers. – Nielsen
  • 88% of people have their reasons for trusting online reviews written by other consumers as much as they trust recommendations from personal contacts. - Brightlocal
  • 72% say reading a positive customer reviews increase their trust in the business; it takes reading between 2-6 reviews to get 56% of them to this point. – Brightlocal
  • On social media, 58% of consumers actively share their positive experiences with a company, and ask family and friends for their opinions on brands. – SDL
  • 84% of consumers reported always or sometimes taking action based on personal recommendations. 70% said they did the same of online consumer opinions. – Nielsen
  • Brands that inspire a higher emotional intensity receive 3x as much WOM as less emotionally-connected brands. – Kellerfay
  • 44% of respondents under the age of 34 are more likely to give a referral after receiving social recognition. - B2B Marketing Mentor
  • 39% of respondents say monetary or material incentives such as discounts, free swag or gift cards greatly increase their chances of referring a brand. - B2B Marketing Mentor
  • More than 50% of respondents are more likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program. - B2B Marketing Mentor
  • 65% of new business comes from referrals. – New York Times
  • 92% of respondents trusted referrals from people they knew. - Nielsen
  • People are 4 times more likely to buy when referred by a friend. – Nielsen
  • The LifeTime Value of a new referral customer is 16% higher. – Wharton School of Business
  • 83% of consumers are willing to refer after a positive experience – yet only 29% actually do. – Texas Tech
  • 5% increase in customer retention can increase a company’s profitability by 75%. - Bain and Co.
  • 80% of your company’s future revenue will come from just 20% of your existing customers. - Gartner
  • Attracting new customers will cost your company 5 times more than keeping an existing customer. - Gartner
  • 38% of marketers say their biggest 2015 challenge is improving customer acquisition and retention. - TeraData
  • On average, individuals can sign up for a loyalty program in 2.15 different channels. The most popular channel to sign up for a loyalty program is the company website, followed by a point-of-sale location and the call center. - Experian
  • 69 percent of U.S. companies with loyalty programs track the lifetime value of each customer, for an average value of $1,803. - Experian
  • The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69%. - Newscred
  • “Fully engaged” customers (those with a strong attachment to the brand, or brand ambassadors) deliver a 23% premium over the average customer in share of wallet, profitability and revenue. - Capegemini
  • A Totally Satisfied Customer contributes 2.6 times as much revenue to a company as a Somewhat Satisfied Customer. - Infoquestcrm
  • 85% of consumers say companies could have recognized & rewarded them for doing business with them. - Accenture
  • 34% of customers say they would not be loyal to the brand if it weren’t for the brand’s loyalty program. - BondBrandLoyalty
  • 76% of Americans think that loyalty programs are part of their relationships with brands. - BondBrandLoyalty
  • Brands that allocate 20% or more of their budgets toward customer loyalty have a better understanding of their customers. - Loyalty360
  • 68% of companies report they are allocating less than 20% of their marketing budgets to loyalty, yet 58% of companies say that more than 20% of total sales or revenue is attributed to the program. - Loyalty360
  • 89% of social media sentiment on loyalty programs was negative among consumers. Key reasons for negative social media sentiment on loyalty programs: lack of reward relevance, flexibility & value (44%), lack of a seamless multi-channel experience (33%), customer service issues (17%). - Capegemini
  • 72% of women said rewards make them spend more vs. only 56% of men. - Cherrylondon
  • Rewards entice 75% of women to trial a brand for the first time vs. 62% of men. - Cherrylondon
  • Socially connected loyalty program members have an 18% lift in spend. – Loyalty360
  • Socially connected loyalty program members have a 168% lift in engagement compared with non-loyalty program members. - Loyalty360
  • Most important benefits to loyalty program members: discounts (79%), cash back (71%), rebates (70%). - BondBrandLoyalty
  • 63% of marketers say that engagement is manifested in customer renewals, retention and repeat purchases. – Marketo
  • 75% of consumers say discounted or free products was the most valuable loyalty program benefit. - Nielsen
  • 69% of consumers said they would break habit and choose a different brand in order to earn more points or miles. - BizBlog
  • 92% have more confidence in info found online than they do in anything from a salesclerk or other source. – WSJ
  • Site visitors who interact with reviews and customer Q/A are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with UGC. - eConsultancy
  • 51% of millennials say consumer opinions found on a company’s web site have a greater impact on purchase decisions than recommendations from family and friends. - Bazaarvoice
  • 40% of consumers are seeking out user generated content of some kind before making a purchase. - SparkReel
  • 84% of millennials say user-generated content has at least some influence on what they buy (compared to 70% of Boomers). - Bazaarvoice
  • 80% of all online content is user generated. - SparkReel
  • 68% of consumers go to social networking sites to read product reviews. - Smart Insights
  • 50% or more use social networks to provide product feedback, both positive and negative. - Smart Insights
  • 59% of consumers say user-generated product reviews  have a significant or good impact on their buying behavior. - Smart Insights
  • 90% of information transmitted to the brain is visual.HubSpot
  • Human brains process visuals 60,000 times faster than text – Zabisco
  • 55% of millennials say that pictures and visuals are the most important part of the mobile shopping experience. – Mobile Commerce Daily
  • 63% of US customers and 66% of UK shoppers trust customer photos more than brand or retailer photos. – Netsphere Strategies
  • 54% of US shoppers and 55% of their UK counterparts have delayed or decided against a purchase due to unhelpful product photos. – Netsphere Strategies
  • Photos on Facebook get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. - Kissmetrics
  • Overall, photo posts on Facebook get 120% more engagement than the average post, and photo albums actually get 180% more engagement. - Wishpond
  • 60 percent of consumers are more willing to consider local search results that include images and another 23 percent are more likely to contact a business showcasing an image. - BrightLocal
  • Research from Skyword found that if your content includes compelling images, you can average 94 percent more views than your boring counterparts. – Skyword
  • People only remember 10 percent of things they hear and 20 percent of what they have read, around 80 percent of people remember things they see or do. - Searchengine people
  • Images and photos are seen by marketers as the most important way to optimize social media posts. - Software Advice
  • Tweets with images receive 150% more retweets than those without. – Buffer 
  • In 2014 the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. - Media
  • Visual content is a key component in each of the top 5 most effective B2B marketing tactics. - HubSpot
  • B2C marketers are more likely to use original videos (63% B2C vs. 56% B2B) and original visual assets (63% B2C vs. 56% B2B). - Social Media Examiner
  • 86% of buyers expressed interest in accessing visual content on demand. – DemandGen Report
  • 68% of consumers agree that shopping today is less about brands or products themselves and more about what they are feeling and needing. - Mediapost
  • A third of adult Internet users under 30 are getting their information from what their friends are posting on social networks rather than from traditional business homepages. - Pew Research
  • Customer reviews are trusted 12x more than marketing descriptions. - Brick Marketing
  • 40% of consumers buy more from retailers who personalize the shopping experience across channels. - Monetate
  • 48% of consumers use or would like to use a smartphone to shop while in-store or on the go. - Luxury Daily
  • 45% of in-store consumers turn to social platforms on their mobile devices to influence their buying decisions. - Social Media Today
  • Connected devices are projected to total 26 billion by 2020. - Gartner
  • After seeing a brand response to a review, 71% of consumers change their perception of the brand. - Bazaarvoice
  • 9 out 10 CMOs say social data has influenced decisions. - Bazaarvoice
  • 90% of millenials share deals, 43% through social media and 71% through word-of-mouth. - Valassis
  • 90% of retailers believe digital coupons improve their ability to deliver personalized offers. - Google – Zavers
  • Search is the #1 driver to traffic to content sites, beating social media by more than 300%. - imFORZA
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. - imFORZA
  • 70% of the links search users click on are organic. – SEJ
  • 70-80% of users ignore the paid ads, focusing on the organic results. - SEJ
  • 75% of users never scroll past the first page of search results. - SEJ
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. - SEJ
  • 89% of customers begin their buying process with a search engine. - Biznology
  • 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic. - MediaPost
  • U.S. spending on search marketing will reach $31.6 billion in 2015. - MediaPost
  • 86% of consumers are bothered by the need to create new accounts on website. - PRWeb
  • 92% users leave a site instead of resetting or recovering Login information. – ConversionXL
  • 77% responded that social login is “a good solution that should be offered”
    Among 77% population -
    78% of social login fans have posted a comment or message to their social networks about a product or service they liked or thought others should know about or purchase
    4 in 5 people (83%) say they are influenced to consider buying new products or services based on positive comments or messages from people in their social network
    69% say positive reviews may increase their likelihood to purchase a product or service
    82% seek out or avoid companies based on reviews from friends in their social graph - PRWeb
  • 40% of consumers (2 out of every 5) prefer social logins over creating a new account. - Smart Insights