As the world is moving towards visual web, Twitter also has joined the race by introducing photo-tagging feature. This new feature by Twitter has pulled in a lot of appreciation along with apprehensions as well. Millennial generation – people born between 1980 and 2000 – is a goldmine of social commerce. A recent study on their social purchase sharing behavior revealed that millennial females bring in 52.63% more referral traffic to e-commerce sites than their male counterparts. As Twitter is moving towards visual content, Instagram and Pinterest are at a break-neck competition to emerge as the No.1 visual content sharing platform. These and many more of such sticky social commerce news below have created ripples in the last week.
Top Social Commerce Feeds of the week
Twitter recently released it’s photo tagging feature and many users termed it as a Facebook copycat. But does it really matter? What do you think? Read more
ShopSocially released an infographic with interesting insights into social purchase sharing behavior of millennial generation. Millennial females are contributing 52.63% more referral traffic than males to e-commerce sites. Read more.
Shoppers referred from Pinterest are spending 126% more money on e-commerce sites than those referred from Facebook. Read more
Billboard and Twitter have signed a Twitter Amplify partnership, which will help Billboard distribute their top charts through custom in-Tweet charts and in-Tweet video on Twitter. Read more.
In an interview with Silicon Valley BizJournals, ShopSocially CEO Jai Rawat asserts how social has democratized marketing today and how fashion startups can leverage this to harness true power of social media. Read more.
6. Most Essential Social Media Tools
Here are a few more simple tools that will help you with social media marketing and analyse the social ROI. Have you used any of them? Read more
7. Instagram’s User Base is Fast Approaching the Size of Twitter’s
Instagram added 50 million consumers, whereas Twitter added 23 million users between the second and fourth quarters of 2013. Instagram is soon going to be as big as Twitter. Have you planned your visual marketing strategies? Read more.
8. Issues that Worry a Social Shopper
Here are some top apprehensions of e-shoppers regarding sharing their personal and financial data online. How safe is your eCommerce portal? Read more
We hope you found the news digest for this week useful. Keep watching this space for more industry updates on social commerce. Have a great week ahead!