Social Login has emerged as an unanimous solution to counter shopping cart abandonment. More than 70% of consumers rely on Social Media for their purchase decisions. Instagram, the forerunner in visual content marketing is still hard to come by for brands, with no API access. The Virtual Web has been abuzz with many new developments, trends and debates on social commerce and social media. Have a look at some of the prominent stories that made it to our weekly feed.
Top Social Commerce Feeds of the week
With no API access, posting on Instagram still remains a tedious manual process. Learn more about the problems brands are facing in using Instagram for their benefit. Read more
74% of users rely on social media to guide their purchases. This and more such interesting statistics on how social media is rapidly changing e-commerce. Read more
Learn how enabling Social Login can help retailers avoid 90% shopping cart abandonment. Read more.
4. Webinar: Five Proven Strategies to Generate Measurable Social ROI
Social ROI is still a distant dream for most retailers. ShopSocially and Demandware present a webinar to showcase 5 proven strategies that will help retailers generate and measure Social ROI effectively. Read more.
You can no more trick Facebook for larger reach by luring users to Like, Share same content again and again. Bait-and-switch techniques will get penalized by Facebook. Only genuine quality content will work. Read more.
Here’s is a thumb rule of 10-60-30, to help you get effective results out of your social commerce strategies. Read more.
Retailers are in love with millennial women who generate 52.63% higher referral traffic to e-commerce stores than their male counterparts. Read more.
8. Twitter’s Direct Response Pitch: A New ‘Click-to-Call’ Button
Touting itself as a platform for effective direct response advertising, Twitter is in a process to release a “click-to-call” button. This will allow mobile users to engage with a Twitter ad by calling the advertiser directly. Read more.
9. How Colors Affect Your Purchase Decisions
Color increases brand recognition by 80%. Watch this video to understand what types of decisions are triggered amongst shoppers by various colors. Read more.
We hope you found the news digest for this week useful. Keep watching this space for more industry updates on social commerce. Have a great week ahead!