Social Commerce is moving rapidly towards an innovative future. New and creative ways of enticing customers, convincing them to purchase and incentivizing them into spreading the word is working unanimously for internet retailers all over. Brian Solis, by taking reference from Robert Cialdini’s work describes the 6 key areas of Social Psychology on which Social Commerce is based. Social Proof is the focal point in driving customers to talk about your brand. Social media hubs across the globe are buzzing with many such strategies that are helping Social Commerce to expand. Here are some stories that were most talked about in the last week.
Top Social Commerce Feeds of the week
1. Stanford computer scientists learn to predict which photos will go viral on Facebook
Stanford geeks predict the sharing pattern of photos on Facebook through “Cascades”. But understanding the “type” of your audience still remains the key. Read more
2. Google says all its advertisers must move shopping campaigns
Starting August, Search Giant Google to replace Product Listing Ads with Shopping Campaigns. This article covers the promising benefits that Shopping Campaigns hold for us. Read more.
3. How to Acquire and Retain Holiday Shoppers: A Rewarding Methodology
Social Apps can be effectively used to convert maximum shoppers during the Holiday Season. Here’s a detailed account on how to acquire and retain Holiday Shoppers. Read more
4. The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement
Delving into the psychology of social commerce, Top Social Media Influencer, Brian Solis explains what are the 6 most important factors governing social commerce and how customers percieve it. Read more.
5. 13 Google Plus Tools to Improve Your Marketing
Are you looking for increased visibility on Google Plus? Try these 13 simple ways in which you pull traction towards your Google+ page. Read more.
6. Millennials: Social media crucial; Instagram is ‘must-have’ app
See, Search, Shop. Millennials indulge in this 3-step social shopping behaviour using Instagram and Pinterest. Read more.
7. Social Media in the Retail Industry
Allowing your customers to brand your products through participation and promotion is the key to Social Commerce branding Success. Adopting a C2C strategy for your business is the need of the hour. Read more.
8. 4 Ways to Incorporate Social Proof on eCommerce Sites
Social Proof is the lone belief factor that could spike interest in your target customers’ mind. Have a look at the ways in which e-tailers can use social proof to gain higher ROI. Read more.
9. Turning Your Customers Into Your Marketers
Your customers are your best brand ambassadors. Why appeasing your customers is important for your brand? Read more.
10. Why brands need to quit complaining about Facebook reach & advertising
With marketers facing a new challenge of decreasing oraganic reach on Facebook, why adopting their new ad monetization policies would prove more beneficial?
Read more.
We hope you found the news digest for this week useful. Keep watching this space for more industry updates on social commerce. Have a great week ahead!
