IRCE 2014 was a huge success with retailers from across the globe attending the event showcasing innovations that could revolutionize retail, e-commerce and social commerce domain. ShopSocially was invited to IRCE this year wherein CEO, Jai Rawat, presented 7 strategies that will aid marketers to win big at social with limited resource spend along with Plum District CEO, Susan Kim and Mezzmer Eyewear Michael Lee who shared their social commerce success stories.
In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.
Top Social Commerce News of the week
1. What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
Is your hashtag more than just a good social media discipline? Why is it important to design a good hashtag that can tell and eventually sell your story? Read on to know 4 ways to make your hashtag a grand success! Read more.
2. ShopSocially CEO Jai Rawat Presents Strategies for Achieving Social Commerce Success with Limited Resources at IRCE 2014
Marketers are aware of benefits of social, but often fail to leverage it to maximum for want of sufficient resources. Jai Rawat, CEO of ShopSocially, recently presented at IRCE 2014 7 strategies for marketers to win big with social without spending thousands. ShopSocially customers, Susan Kim (CEO of Plum District) and Michael Lee (Founder at Mezzmer Eyewear) shared results of these strategies for their business. Read More.
3. Analytics Strategies to Measure Social Signals
Measuring social media effort and its exact reach has always been a puzzle for marketers. Google Analytics, with all its limitations, gives a good measure of your Social Media reach. Read more
With UGC being generated at a rapid rate, its time marketers cashed on it for SEO benefit. So how does UGC drive SEO? Read on to know more about it. Read more.
5. Love ‘Em or Leave ‘Em: Staying in love with Facebook Marketing
With Facebook organic reaching new lows, it is imperative to devise new methods to succeed at Facebook marketing. Posting periodically and posting more of visual content will help to keep your relationship with Facebook going strong. Read more.
6. 4 Brands Getting E-Commerce Social Media Right
Popular furniture brand Ikea uses selfie campaign to make their digital catalogue “social”. Here is a detailed account of 4 Brands Getting E-Commerce Social Media Right. Read More.
7. The Digital Consumer: A Nielsen Study
According to a study by Nielsen, 87% of smartphone and tablet users use mobile devices for shopping. With today’s customers being more connected that ever, avenues of engaging directly with them through social channels are aplenty. Read more.
Every week we try to bring in more and more interesting stories to you to keep you abreast with the industry updates. Has this issue been useful to you? Let us know in the comment box below. We would love to hear from you!