Testimonials and reviews from fellow customers, referrals via friends through social media creates a marked impact on a customer’s mind while making a purchase decision. These social shoppers or referrers become social influencers for the e-commerce brand. According to a study by Gartner, 20% of the social influencers drive 74% of buying decisions online!
In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.
Top Social Commerce News of the week
1. Amplify Your Brand with the Power of Social Influencers
Shoppers sharing their purchases on social media become social brand ambassadors for retailers. They generate valuable referral traffic. According to a Gartner Study, 20% of the social influencers drive 74% of buying decisions online! Read further to learn how Social Influencers can be leveraged to benefit your e-Commerce business. Read more.
2. 3 Ways to be Irresistible on Pinterest
The mantra to stay on top of your propects’ mind on Pinterest is to be as irresistible as possible. So how do you achieve that? Here are 3 ways to get love from your customers from Pinterest. Read more.
3. What Amazon’s Fire Smartphone Means for E-retailers
New Amazon Fire smartphone oozes of features that enable easy shopping on Amazon using scan-n-share. Is this the start to a new era of social shopping for retailers? Read more
Understanding and researching on your audience is essential to pitch in to your customers correctly. Quick bytes from Ian Cleary, CEO, RazorSocial on how can e-commerce businesses work around the decreasing organic reach on Facebook to boost sales. Read more.
Embed your Facebook posts now directly into your website/ blog. Facebook has introduced improved embedded posts with faster load times and focus on visual content. How are you going to use it? Read more.
6. You See Different Facebook Ads than Your Friends? Facebook tells Why
Wondering why you see different ads than your friends on Facebook? Here’s the dope from Facebook on how they decide on ads to show to a user. Read more.
7. Why Every Marketer Should Use Google Plus
According to a research by Nate Elliot, leading research analyst from Forrester, Google+ posts generate 2 times more engagement per follower as compared to Twitter. Read more.
7. GreekGear.com Generates Insights Into Social Sharing Psychology of Its Customers and Wins Big With Social Commerce
Largest supplier of Greek merchandise, GreekGear.com has generated deep insights into social sharing psychology of its customers using ShopSocially’s A/B testing framework. Strategies based on these insights are driving more and more shoppers into becoming social brand ambassadors for GreekGear.com. Read more.
Every week we try to bring in more and more interesting stories to you to keep you abreast with the industry updates. Has this issue been useful to you? Let us know in the comment box below. We would love to hear from you!