Email marketing is an integral part of marketing strategy for internet retailers. Come Holiday season, this activity peaks, with reports suggesting 28% of all US email volume occurred during the Holiday season.  For internet retailers, email marketing is unavoidable as a study has suggested that when it comes to converting prospects into customers, email is almost 3 times more effective as a referrer than advertisements on social networks like Facebook.

While email marketing campaigns allows for direct communication, social benefits from the positive influence of recommendations from friends and family. Instead of looking at these two marketing channels in silos, internet retailers can gain significantly by combining the impact of these two channels. Adding social virality to email campaigns can lead to word-of-mouth brand endorsements and drive higher sales conversions.

One way to achieve social to email campaigns is to add a Facebook fan-gate to your email offer. To avail the offer in your email campaign, recipients need to ‘Like’ the offer. This creates a Facebook post from the user for the deal, making it go viral with their friends on the social network. As users now feel they have ‘earned’ the coupon in exchange for the low-effort social action (of Liking the deal), they tend to convert at a much higher rate.

Viral Offer Sharing app from ShopSocially allows internet retailers to add this social virality to their email campaigns in a matter of minutes. It requires no technical integration. Viral Offer Sharing app embeds social into email marketing campaigns making them spread virally. Customers using this app have achieved impressive results like:

• 3X increase in sales
• 35% users unlocked offer through social actions – improved conversions
• Viral reach instead of linear reach

This Holiday season, add a social zing to your email campaigns and witness the going-viral of your email offer – creating valuable word-of-mouth brand endorsements and driving uplift in sales conversions.