Once you have the right tools and a good strategy in place, capturing genuine leads for email marketing really shouldn’t be a difficult process. One of the most important things to get right is the interests, behaviour and demographics of your target audience. Once you know this, you will better be able to focus your content to pique those interests, ultimately leading to that user wanting to find out more and convert to a lead.

Here are a number of strategies you can use to start capturing leads:

1. Generate Email Leads From Websites

Your website is a critical component of your lead generation program. With the right tools and strategies, your website or business blog can generate qualified email leads for your sales funnel.

There are tools online that will make capturing leads through your website seem like a breeze whilst also improving the user buying experience. Such tools can do the following:

i. Active Email Subscription Option – This is no basic subscription option that you usually find close to the footer of most websites. This is an active subscription option that will be shown as a pop up box on the website and will incentivise the user to subscribe. This incentive could be a 10% offer code.

ii. User Receives Incentive – Once the user has entered their email address, the incentive will appear immediately rather than the user having to redirect to their email. Because the user gets the incentive immediately, they are more likely to convert.

There are so many benefits to using tools such as this. You build your email database for upselling and cross-selling and the user gets 10% off their purchase as well as future offers.

A good example of this is Birthday Keepsake LLC who use the Get-an-Email app to generate email subscribers from their website to send exclusive offers to. Birthday Keepsakes has since seen a 38.97% conversion rate from email marketing from using the active email subscription app.

2. Increase the Reach of Your Email Campaigns to Capture More Leads

The power of social media should not be ignored, especially when it comes to email marketing. Many businesses fail to incorporate social media into their emails and don’t realise how it can help them capture even more leads.

A great way to do this is to include a coupon into your email but in order for the recipient to receive the coupon, they must click ‘like’. Once the recipient has done this, the offer code will appear immediately so that they don’t have to navigate away. Because the recipient ‘liked’ the email it will then be shown on their Facebook timeline for their friends and family to see. By using social media to gain more reach from your emails, you will benefit from 3X more revenue.

3. Use Social Login to Easily Capture Email of Your Customers

Use social login to make the sign up process smooth and easy for your website visitors. Social login provides you with verified email addresses and other profile data with just one-click from the visitor. This way you can not only get their email addresses but can also send highly targeted email campaigns.

Learningresources.com is a global manufacturer of educational products and started using the Social Login App to speed up the buying process for users and to gain important profile data of their customers. Since Learningresources.com have used the app, they have seen a massive 31.25% increase in conversion sales.

4. Social Media Contests

Another great way to generate leads for email is by creating a social media contest. Posting a status on Facebook asking people to ‘like’ the post and you will pick a winner isn’t going to generate leads. What will generate leads is hosting your social media contest through an app that has an email-gateway. This means that before a user can enter the competition, they must provide an email address.

People don’t want to give up their email addresses or personal contact information so easily. By offering them something they want, will more likely result in them being more willing to give up their contact details.

Remember to be creative with your social media contests so that people will share it with their friends for a better reach. For example, you could have a photo competition to encourage fans and followers to submit their photos and ask their friends to vote for their photo to win. This type of competition is great for reaching those who aren’t currently your fans or followers.

Capturing Leads for Email Marketing

There are some really good tools online that you can use to start capturing quality leads as well as improving on what you already have such as social media and your landing pages.

If you have any questions about how to capture leads for email marketing, please just leave them in the comments and we will be more than happy to answer them.