In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.
Top Social Commerce News of the week
Social networking giant Facebook embraced ECommerce after it acquired shopping search engine ‘TheFind’, signalling its aspirations in two of the Internet’s biggest money-makers: search and ECommerce. This will help Facebook to change how advertisers target local purchase-oriented retail shoppers. Learn More.
A strong investment in social commerce helped an ECommerce business to bounce back from bankruptcy. The online business started to acquire outsized conversions and rapidly rebuilt their brand’s position with a highly effective social commerce strategy. Read the story.
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Yahoo Stores introduced Coupon Manager to make it more flexible for retailers to create, distribute and track discount-coupons. They also introduced the cross-sell feature to help increase conversions with system-generated product recommendations. Learn More.
Virtual reality has become an unavoidable topic in discussions about the intersection of retail and technology. A recent study showed that US internet users would prefer the introduction of virtual reality in their shopping experiences. Learn More.
Amazon received permission from the Federal Aviation Administration to test delivery with its Unmanned Aircraft System (UAS) technology in the United States. Learn More.
A Facebook-commissioned study by Nielsen found lift in ad recall, brand awareness and purchase consideration even for people who saw a brand’s video for as low as zero to three seconds. Learn More.
Product descriptions are vital for eCommerce success. Read about two compelling eCommerce product descriptions that can help you to improve the product detail pages. Learn More.
Did you find the posts in this issue useful? Let us know in the comment box below. We would love to hear from you!