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ShopSocially News & Events – Third Party Blogs

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Marketing platform ShopSocially on the importance of a social angle to boost retailer’s success

Footwear Plus Magazine, September issue, 2016 In a social media obsessed age, the ability for retailers to navigate that world, understand how it affects business and be able to profit from it is not just an asset – it’s paramount. Footwear Plus Magazine, a leading B2B fashion publication of the footwear industry interviewed Samir Palnitkar, President of ShopSocially on the the growing importance of social and how its social, referral and loyalty platform helps retailers in acquiring, converting and retaining their customers.

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Safe and Vault Store Secures Conversions from Social Referral Traffic

Total Retail, September, 2016 Safe and Vault Store, a manufacturer and online retailer of safes and vaults, is using a referral marketing strategy via social channels such as Facebook, Pinterest and Twitter to help it acquire new customers. In episode 51 of Total Retail Talks, Dominic Schwebs, website administrator for Safe and Vault Store, discusses how the referral program works, the results it has been producing, and tips for other retailers on how to use referral marketing as a sales driver. Hear the podcast to know more.

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6 Ways to Build Customer Loyalty at Every Touch Point

Convince and Convert, July 26, 2016 Nurturing consumers into loyal customers is growing more complicated as customer touchpoints proliferate. However, in order to build loyalty, online retailers need to engage with them at all the touchpoints. The article from Convince & Convert explains with examples, how eCommerce merchants can engage users at every touchpoint and create loyal customers through 360 degree engagement.

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Why Personalized Referral Programs Work

Demandware, May 19, 2016 Shoppers do not appreciate being anonymous to companies they frequent, and don’t like being lumped into broad demographic segments. They want personalized service. Retailers know this. And yet, many fail to personalize their online referral campaigns. This article on Demandware shows how to personalize your referral program.

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ShopSocially Emphasizes Role of Social Media in Predator Nutrition Loyalty Program

Loyalty360, May 18, 2016 Loyalty platform ShopSocially earned a big partnership recently, with the announcement that sports nutrition company Predator Nutrition selected the company to design and execute its loyalty program. The program encourages not only transactional engagement, but also social recommendations, offering points for things like social media engagement and writing reviews. Loyalty360 spoke with Jai Rawat, CEO & Founder of ShopSocially, about what sets the program apart from competitors.

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How to Boost Participation In Your E-Commerce Loyalty Program

Prisync, May 6, 2016 Success of your loyalty program depends largely on how popular it is with your target audience. According to a recent loyalty census conducted by Colloquy, 58% of customers registered in loyalty programs, don’t actively participate in said programs. Learn how to take your loyalty program from ordinary to outstanding so boosting customer participation and ultimately your company’s revenue and reputation.

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How To Convert Site Visitors Into Brand Ambassadors With Social Media

Volusion, April 21, 2016 Word-of-mouth has eventually evolved and revolutionized marketing with the advent of social media. This article published on Volusion’s blog, highlights top 5 ways eCommerce merchants can leverage the potential of word-of-mouth marketing and convert their website visitors into active brand ambassadors through social media channels.

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Referral Marketing Pays Off for invino

Total Retail, March, 2016 invino, a private sale shopping community for wine lovers, wanted to use its members’ passion for the brand — and its wine — to help it recruit new members and, ultimately, customers. The online retailer worked with social commerce platform ShopSocially to embed a “Refer a Friend” app on its website, offering visitors a free bottle of wine for sharing invino’s website with friends and family. In episode 28 of Total Retail Talks, Tony Westfall, CEO of invino, talks about the referral program and the impact it’s had on invino’s business. Hear the podcast to know more.

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6 Considerations for Customer Loyalty Programs

Demandware, February 25, 2016 What are loyalty program best practices? How much should you invest? And how do you ensure that your program is effective? Know about the 6 considerations for a successful loyalty program.

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How Social Login Reduces Shopping Cart Abandonment

TrueShip, January 27, 2016 Based on 33 different studies on e-commerce shopping cart abandonment, an average of 68.63% online shopping carts are abandoned. That’s a lot of shopping trolleys left floating around in the cloud! This stat can cause marketers a major headache. However, social login could be the answer with its potential to greatly reduce shopping cart abandonment. Learn how Social Login helps reduce shopping cart abandonment.

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Engage Your Users 24×7 With a 360 Degree Loyalty Program

Americaneagle.com, January 18th, 2016 According to Gartner, 80% of all future customer revenue will come from just 20% of your existing customers. SEO and content competition is the highest it’s ever been, making it harder to retain the customer’s attention. This created the need to integrate a customer retention strategy that helps to build continuous engagement and loyalty. Learn how a customer retention strategy using a 360 degree loyalty program can boost your sales.

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Referrals: The Missing Link of Omnichannel Retail

Demandware, January 17, 2016 According to Google, 90% of online shoppers begin a transaction on one device and complete it on another, and expect continuity and consistency all along the way. An omnichannel referral program can help you delight your customer from the discovery phase to transaction by consistently delivering your brand message at multiple touch points, online and offline. This article shares the omni-channel strategies to significantly increase effectiveness of a referral program.

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Social Media is Turning Loyalty Programs on Their Ear

Demandware, December 15, 2015 Loyalty programs have been revolutionized by social media. Providing a customer-centric experience using social media in your loyalty program that allows modularity and gives your customers a chance to be heard is the secret of a successful social loyalty program. The article shares few tips on how to design such a social loyalty program for your business.

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5 Minutes with Jai Rawat – ShopSocially CEO and Social Visionary

Milk It Academy, June 11, 2015 In this interview, Jai Rawat, CEO at ShopSocially talked about how most retailers need to change the way they approach social that should turn website visitors into brand advocates authentically.

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Building an Integrated Loyalty Program that Works Online and Offline

Americaneagle.com, February 5, 2015 Customer loyalty increases customer retention, maximizes engagement and drives up customer spend. The article explores how an integrated loyalty program across online and offline channels can work wonders for marketers and drive up sales.

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Retailers Searching for Consumer ‘Love’ on Facebook

Yahoo, June 2, 2014 What is the most opportune moment to convert your shopper visitors to your website into Facebook Fans? The article explains how online retailers can acquire real Facebook fans who are passionate about their brand and will be more willing to become brand ambassadors.

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How To Turn Your Customers Into Brand Promoters on Facebook

HubSpot, May 15, 2014 For retailers, Facebook has been a gold mine. It is a major source that helps in boosting online and offline traffic and sales for retailers. HubSpot and ShopSocially joined hands to publish an infographic on how retailers can use Facebook to drive sales for their business.

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