Do you have online presence for your business? And how are you building social proofs? Answering these questions should not be difficult; however, evolving a mechanism for this can be tricky. Every marketer wants to find out ways to increase business and stabilize customer base. In other ways, a stabilized customer base will deliver increased business.
The Social Proofs
The social proofs are customers’ endorsements for brands. Nowadays, customers are not only buying products, but are also sharing their experiences on social platforms. These social mentions, now, should have a vital space in today’s marketing scenario.
In addition, the constant and easy access to technology upgrades, such as smart phones, tablets, smart watches, etc. have encouraged the customer to talk about brands and products they use.
What makes social mentions special?
Having customer testimonials on website is not a new concept and marketers have been using it for a long time now. However, what makes these social mentions special. It’s the ‘human’ factor. Now, marketers are not only adding customer faces in their testimonials, but they are also capturing their ‘emotions’. This ‘human’ factor is really generating a good-will factor around brands and services.
This is purely a human tendency. We believe what we see. And when we see lots of individuals showcasing a particular product with their emotions it tends to create a deeper impact on us as customers. This is exactly what marketers should capture. And some are doing using ShopSocially.
The ShopSocially Solutions
The ShopSocially solutions primarily offer marketers a platform to showcase their customer endorsements. From Photomonials to Share-a-Purchase, the ShopSocially solutions enable marketers to convert their customers into brand ambassadors and create strong social proof.
For any customer feeling of being rewarded is always special. It may not be a monetary reward, but even a small mention on brand’s website can be exciting for customers. Using ‘Photomonials’ app from ShopSocailly, brands can have photo testimonials from their customers on their website. This app will not only help brands increase customer engagement, but also increase social proof. This way, online businesses can not only increase customer engagement but the brand becomes more trustworthy for new website visitors.
Daniel Jewelers is an ideal example for using ‘Photomonials’. Happy customers of Daniel’s Jewelers are sharing their photos with diamond jewelry on social media channels like Instagram, Facebook and Twitter. Using ShopSocially, Daniel’s Jewelers is aggregating these photos and showcasing them on site as engaging visual referrals. This is adding social buzz to Daniel’s Jewelers website and enhancing the user-experience on site.
On the other side, the Share-a-Purchase app enables marketers to implement a post-purchase referral program on their website. This app promotes product recommendations from the existing customers to their social circles. As a result, the credibility of the recommendation remains the highest. Social proof generated this way brings high quality leads that are more likely to convert into customers.
Plum District, Mom-focused e-commerce website started using this app with an intention to increase sales conversion through social media. Using this app, the company enabled social sharing of purchases for their customers. To make this entire process exciting and rewarding, the company also offered $25 discount to their customers for their next purchase. In a way, the company triggered social mentions as well as future purchases.
To conclude, social proofs are an ideal way to create brand loyalty and sustainable customer relationship. There are multiple channels that can be explored to highlight visual recommendations, however, brands have to be consistent in creating and utilizing such opportunities for the customers.