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Video series by Jai Rawat

Comprehensive guide on how to implement best practices to create an effective referral marketing program that works for your business. This videos series covers all the aspects of a referral program right from determining the right incentive structure to generating a positive ROI.

What is referral marketing?

  • Overview of referral marketing
  • Influence of social media on referral marketing

How does referral marketing compare with other channels of marketing?

  • Learn how referrals are cost effective in comparison  to other channels of marketing
  • Explore the benefits of a referral program

What are the best practices to create an effective referral program?

  • Learn best practices to create a referral program
  • Tips on how to get your referral program noticed by your customers

How I determine the right offer or incentive structure for my referral program?

  • Learn the three critical components to create a compelling incentive structure for your referral program

How do I ensure that my referral program is ROI positive?

  • Tips on how to generate positive ROI from a referral program
  • Insights on how to structure your referral program to align with your business objectives

Can one create a referral program for a content site?

  • Inputs on implementing  a referral program for a content site
  • Tips on how to offer rewards to customers for a non transactional website

Is there any research that shows referral marketing can be effective?

  • Learn why creating a referral program should be at the top of your marketing priority

What are some of the best practices to promote a referral program?

  • Inputs on why promoting a referral program is a must
  • Tips to promote a referral program onsite, offsite and offline

For more information on implementing a holistic referral program to grow your business, visit our Refer-a-Fried app page.