Social Commerce Strategies for Halloween
Jack-o-lanterns, animal costumes, themed parties and Trick-o-treat candies! What can make the fall season get more crazy, gothic and wild? Halloween!!!! Stores both brick and mortar and online, stack up their offbeat fantasy merchandize to attract shoppers. Sales, discounts and offers make Halloween shopping spookier for shoppers to grab the best deals!
According to NRF(National Retail Federation), 35% of adult shoppers (Above 18 yrs) plan to buy Halloween related items online, which is higher than physical retail stores. As social commerce is now growing 3 times more than e-commerce, shoppers are thronging to their smart devices rather the retailers’ store. With these as a background, let’s concoct some smart and groovy social commerce hacks to make your business a hot favorite this season.
So, trick or treat? Well, here’s a bit of both from the Social Commerce candy box.
- Hold Selfie-gated photo contests
Trick: Nothing can beat the virality of selfies, hands down. Halloween is all about fun, celebration and costumes. Everyone looks forward to this day to guise as their favorite supernatural character. This tendency can be put to a branding use by retailers. Ask your customers to click a selfie with their costume and share it with your hashtag+comment. The hashtags can be used to pull all the images to an attractive gallery view. Retailers can showcase this gallery on their website as a rich social proof! This will help them pull the meaty chunk of Halloween-high shoppers to their websites leading to social discovery of products.
Treat: Check out Photomonials
- Waive off shipping charges, reduce cart abandonment
Trick: Shipping charges, VAT etc. is an itch that no customer desires while in a Halloween shopping mood. This leads to shopping cart abandonment. Solution? Ask them to share their purchases in their social network at checkout and waive off their shipping charges! And who doesn’t love free? Shoppers’ purchase delight will boost to an altogether higher level compelling them to share their purchases among their viral social crowd. Result. Shopper sharing the purchases will create a viral word of mouth promotion for your brand. Huge referral traffic will throng your website which will not only like your page on Facebook but also convert into your customers.
Treat: Check out Share-a-Purchase App
- Ask them to get their friends along
Trick: Shoppers are at their highest level of self esteem when they shop for Halloween because it is offbeat, crazy, different and it is more about letting your hair down with our friends once in a year..to the fullest! Pamper your shoppers to share their innovative party wears and accessories (even if they don’t buy) with their friends on social media so as to share their costume ideas. Incentivize them to bring their friends to your store. The fact that they have “earned” the discount/incentive will elevate their self esteem, and make them “work more” towards getting their friends along! This will turn them into your social brand ambassadors and automatically create word of mouth so as to “earn” more freebies and discounts.
Treat: Check out Refer-a-Friend App
- Allow your customers the freedom of registration
Trick: Shoppers during Halloween are perpetually in a hyper excited state and in a hurry to shop more and more. Mining email addresses from your customers at this time is a tough task as customers are wary of promotional mails and they simply get irritated with shopping hurdles. They just want to browse, pick, pay and move. Allowing guest login is forcefully losing your customers. So why not allow them use their favourite social media account during registration process? Letting your customers to log in with their favorite social media account will give you rich social profiles of your website visitors. This will help you in tailoring your offerings and making it personalized for every customer who visits your online store.
Treat: Check out Social Login App
Spice up your Fall Season sales with these simple social commerce hacks. Gather your social commerce tricks and treats and let your lanterns burn bright this Halloween! Please leave your comments below in the comment box. We would love to hear from you.
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