Facebook’s overall reach is posing a common problem to marketers across the globe. But, abandoning Facebook is clearly not the solution. HubSpot and ShopSocially conducted a webinar that outlined strategies to involve customers in a C2C Social Commerce strategy, thereby pulling ample traffic towards the site.
In this issue of Social Commerce Weekly, we give you an assortment of posts trending in Social Commerce from ShopSocially and other leading social media publishing houses from across the web.
Top Social Commerce News of the week
1. Social Shopper at Vintage Marquee Lights is Generating 83 Referral Clicks via Facebook Post
Vintage Marquee Lights customers are converting into social brand ambassadors and driving large volume of quality referral traffic back. The most influential social shopper is generating as high as 83 referral clicks for VML via Facebook post. Read more.
2. Retailers, It’s Time To Rekindle Your Romance with Facebook!
Facebook’s declining reach is a challenge for every retailer today. With retailer-Facebook relationship getting into “Its Complicated” zone, find out how fan acquisition app Get-A-Fan, is playing cupid to get back the lost romance. Read more.
3. Are Product Reviews the Only Social Proof on Your Site? That’s So Pre-Social Media!
Why is Social Proof important and how can Social Proof be incorporated on your eCommerce Site? Read on to go beyond the usual product reviews. Read more
4. How to Use +Post Ads from Google: What Marketers Need to Know
What are +Post Ads? How do you use them? Google+ debuts sponsored posts which can be used through your AdWords Account. Here’s a guide to get you started. Read more.
5. Listen Up! 8 Benefits of Social Listening
63% marketers use Social Listening in their marketing strategies. Use Social Listening to hear what the world has to say about your brand. Read more.
6. The New Rules of Engagement to Help Brands Market on Facebook
Here are 5 new rules of engagement for brands to gain maximum leverage from Facebook – Know your target better, one brief for paid media and creative, upgrading your social content, building alliance with your influencers and incorporating social into broader media mix. Read on to know how to implement these for your brand. Read more.
7. HubSpot and ShopSocially Present Strategies for Profitable E-Commerce with Facebook
Webinar Recording : How to drive sales conversion and revenue uplift using C2C strategy on Facebook. Find out strategies for marketers to leverage Facebook effectively for a positive social ROI. Read more.
8. How to enhance Social Engagement for your website?
Want to increase engagement on your ecommerce site? Here are 6 ways to integrate social visibility to your website. Read more.
Every week we try to bring in more and more interesting stories to you to keep you abreast with the industry updates. Has this issue been useful to you? Let us know in the comment box below. We would love to hear from you!