Amazon made headlines last week by launching #AmazonCart – an Amazon-Twitter affiliation – to boost social shopping. Social Commerce has reached a new level with #AmazonCart cashing on the shoppers’ impulsive urge to buy a product when they come across one. Let’s take a look at some more Social Commerce stories that made it to our weekly feed.
Top Social Commerce News of the week
Internet Retailer 2014 Social 500: Direct clicks on social media resulted in $2.69 billion sales for retailers. Read more.
2. 5 Proven Strategies to Generate Measurable Social ROI – Demandware and ShopSocially Webinar
Unlock the 5 proven strategies along with real-life case studies to generate measurable social ROI in this Demandware webinar co-presented by ShopSocially and Totally Promotional. Read more.
3. Facebook’s organic reach is declining – what do you need to do?
Lance Neuhauser, CEO of Facebook Preferred Marketing Developer 4C in an interview with InsideFacebook reveals how smart marketers can leverage Facebook to get pure unpaid visibility. Read more
How to tackle the declining organic reach of Facebook and increase your social ROI? Join us for a webinar co-presented by HubSpot and ShopSocially on May 21st @2PM EDT. Register for free here.
Confused on whether to Promote posts or Boost them? Here’s some advice on how to choose between these two seemingly similar Facebook features. Read more.
Facebook’s new “Ask” feature creates social proof out of user’s social media activity. Here’s how you can extend this Facebook feature and employ it on your e-commerce store to enhance user engagement and increase sales. Read more.
A comprehensive guide from Oracle on new features and updates from Google + and how to use them to drive more value for your brand. Read More.
8. Does Amazon-Twitter Affiliation Mark the Future of Social Commerce? Amazon hits bullseye with #AmazonCart. What future does it hold for Social Commerce? Read more.
9. How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]
Tweets with hashtags generate up to 2X engagement rate. 78% brand engagement are through RTs!. Read more.
We hope you found this week’s news desk insightful. Stay tuned for more such interesting stories from across the industry.