Vogue is the best selling fashion magazine in the world. For over 100 years, it has set the standard in fashion. Each issue delivers the latest in beauty, style, health, fitness & celebrities. Before it’s in fashion, it’s in Vogue.

The Vogue Subscription site wanted to give away a FREE purse with every subscription to Vogue magazine. Rather than simply giving the purse away, Vogue used the ShopSocially Refer-a-Friend app. Users have to click on the Like button to activate the free purse.

With the click of a button, the post is shared on Facebook and seen by hundreds of the user’s friends creating instant virality.

Vogue does not simply need to give their purses away. They can now get virality in return.